About Superdesign Show

Superstudio, with its locations Superstudio Più and Superstudio 13, has been the pioneer right from 2000 of the project that moved design outside of the Fair institutional headquarter combining with other ways of dissemination, during Design Week in April, in Tortona District, from where it then spread all over the city. A real citizen phenomenon, imitated also in other milanese districts and studied as case history all over the world.

The top-quality project, commitment, and selection project by Superstudio, and selection by Superstudio has, over the years, changed name (from Temporary Museum for New Design to Superdesign Show) but has always been directed by Gisella Borioli, CEO of Superstudio Group with the collaboration of Giulio Cappellini, designer art director and star protagonist of the design world, earning unique and international reputation and prestige that involved the whole city of Milan.

Today’s Supersdesign Show, in the two locations in via Tortona and via Forcella with a coordinated art direction and the mission “Only the Best”, presents the latest trends from all the world of design, but also technology, life-style, in an overview that combines under the name of quality, top brands and start-ups, archistars and young designers, industrial productions and top-quality craft proposals.


NEWS 2020 Superstudio Maxi in via Moncucco in Milan, new hub for art, design, fashion, lifestyle, innovation, culture and communication. Superstudio Maxi, the new location that will be added to “13” and “Più” to bring more beauty, culture, innovation, vitality in the “Moncucco district” already alive with the presence of Iulm University, with the “big names” architectures installed in an exceptionally green area touched by the Lambro canal. Superstudio Maxi owes its name to its 10.000 sq.m area, including a single floor of 7.200 sq.m of covered exhibiting space with maximum capacity of 3.400 people simultaneously, the largest private exhibition space in Milan. It is the first Leed-certified location for events in Italy (world regulation for the construction of ecological buildings).

An operational team and a communication office are active all year with continuous promotions and initiatives also connected abroad, among which @AT Superstudio Magazine on paper and downloadable online, in Italian and English. Superdesign attracts about 100.000 visitors and 2.000 journalists, mainly professionals, also with days dedicated to simple design lovers and Italian and foreign students.





3 projects in 3 locations await exhibitors and visitors on a total area of about 22.000 square meters confirming Superstudio as the city’s largest and most innovative private hub. The selections for the participations are open, spaces available with multiple possibilities.






The great new entry is the arrival of Superstudio Maxi, third new location of the group, with 10.000 sq.m. exhibiting space for the DNADesignNatureArchitecture project. Design as focus on issues of pret-à-vivre design, on beauty and technology for everyday life. Nature as proposals for sustainability, renewable energy, respect for nature, climate change, wellness and new life styles that cannot be postponed. Architecture as a recognition of importance of Architecture Studios, real study and research building centres of the upcoming world, focused on Smart City development, on innovative living solutions, on daring architectures, on people-oriented city planning. To micro, DNADesignNatureArchitecture will add macro: design of space, sustainable energies and materials, green in urban contexts, along the lines of the vision of Milan 2030 project and with the Sustainable Development Goals (SDGs) in terms of energetic consumption, urban design and environmental preservation. In the ultra-modern open-space hangar, the first Leed certified location for events in Italy, “square” of different sizes are available, everyone can insert their own project in a personal way. The great “ideas square” will show us the future, the Vision Room will tell the visions of the protagonists in a schedule of meetings and talks. The selection for participations is open.

Superstudio Maxi, Via Moncucco, Milan





 At Superstudio Più, with a completely renovated set up and a different exhibiting path, Superdesign Show rethinks the exhibition mix while remaining faithful to the basic mission “Only the Best”. The best of contemporary oriental design with top brands, national pavilions and museum-like installations; top quality Italian design that is born in the territory and yet with international visions; Giulio Cappellini’s vision for a post-pandemic “SuperCampus” where you can experience space, time and work while thinking about the future. But there are also new projects: “D&D – Donne e Design” (Women and Design) a research on female creativity with the presence of architects and designers of great value; and “Outdoor Generation” in the garden, the most desirable proposals for living outdoors; and then new projects in progress: installations, presentations, furniture, environments, new technologies, btob meetings, “phygital” events. One could be yours. The selection for participations is still open but the spaces are running out …

Superstudio Più, via Tortona 27, Milan





At Superstudio 13, where the most beautiful images are created and fashion entwines with design the focus is Tech&Life, with projects for the house and a smarter daily life, with emphasis on sustainability and demotic that will bring our homes in the future. Innovative products simplifying daily activities, unimaginable comforts that become accessible with high-tech solutions involving all the aspects of life style.

Superstudio 13, via Forcella 13/via Bugatti 9, Milan