Design At Superstudio

Missoni_2002
DAYLIGHT2002
Cappellini_7
Cappellini_4
Cappellini_3
DSC02152
Raymundo_Sesma
DSC02108
DSC02105
DSC02104
DSC00103
DSC00095
Tom_Dixon
Ineke_hans
DSC04335
DSC04304
DSC04299
DSC04293
DSC04267
DSC04259
DSC04250
DSC04246
DSC04235
DSC04215
DSC02021
IMG_3939
IMG_3869
IMG_3734
IMG_3683
IMG_3678
IMG_3673
IMG_3576
IMG_3505
IMG_3494
IMG_3431
IMG_3415
Vista_3
IMG_6031
IMG_5949
Brand_van_hegmond
IMG_6874
IMG_6803
IMG_6793
IMG_6008
Diesel IMG_6107
AQUA_CREATIONS
Temporary Musum for New Design 2012,Turkish Stones
Temporary Musum for New Design 2012, Cristalplant
Noushaz Mahini Tehrani
Nendo Still & Sparkling ALTA
Ministry of Senses (Mos) Installation ALTA
Foscarini 2012
Canon
Samsung
Outdoor, Marshal Office of the Wielkopolska Region
Outdoor Samsung
Melogranoblu
KANEKA
Hyundai
GISPEN
Entrance
entrance 2
DAVID TRUBRIDGE&TSAR
5M3A7441
5M3A7426 copy
5M3A6108 copia
5M3A6014 copia
5M3A5833 copia
5M3A5821 copia
Thailand’s Slow Hand Design
Thailand’s Slow Hand Design_
Temporary Museum for New Studio
Superstudio 13
People at Temporary Museum
Outdoor Temporary Museum
Marchingenio
Ivanka
by Henzel-Selected Objects
art interactions at Superstudio
Slide background
Alcantara by Nendo

2000

In 2000 the large multi-cultural private exhibiting centre Superstudio Più is created in via Tortona. Design, in its most innovative aspects, is soon at home in the new Superstudio. Giulio Cappellini, the “made-in-Italy” design leader, and Via, association of the most interesting French designers, inaugurate the exhibiting space by bringing in Avant-guard design, young architects and designers that will become stars in the years to come with a new lively concept that designs the way of living and inhabit the future. Straight afterwards the objects and design exhibitions and cultural initiatives, spread rapidly also to Superstudio 13, the photographic studios in via Forcella, creating the first design pathway in this ex-industrial, some suburban area. This is the base and focus point of the new FuoriSalone in Tortona district that soon became the most lively and interesting district in the city. The event held alongside to the large “Salone del Mobile” in the new Rho Fair, offers the international design the opportunity to find new spaces and new ways of expression.

Superstudio emphasizes its leadership by creating new initiatives whereas the Fuori Salone in the new Tortona District becomes an example to the whole city that, along these lines, in the years to come, will open many more areas temporarily dedicated to design.

2009

In 2009 Superstudio proposes the renewed concept of design expositions with an original and innovative project directly managed, by Gisella Borioli availing herself of the art direction of well-known designer Giulio Cappellini.

The district that developed around via Tortona and via Savona has become crowded of initiatives with an “excess of success” that brought a huge and curious international public as well as some concerns. Once again, Superstudio reaffirms its guiding and trend-setting role with a new project highlighting quality, coherence, research, innovation, the dialogue among contemporary visual arts. The TEMPORARY MUSEUM FOR NEW DESIGN is thus created: On the basis of “less fair, more museum” formula, it selects and invites its exhibitors by encouraging them to present new products through emotional and sensorial installations, enhancing commercial proposals with artistic and cultural incentives.

“Site specific” exhibitions, thematic expositions, selective group exhibitions, national pavilions, identification and highlighting of trends, international artists participation, common parts are set-up according to the year’s theme, lounge and areas for reflection or relax make the visit at Superstudio Più and Superstudio 13 (over 13.000msq exhibiting space, in fact the largest exhibiting private space of the area) not unlikely a tour in the great contemporary museums of the world. Instead of open stands of fairs, many closed “galleries” where design is valued in its productive and cultural contents. No logos at the entrances but titles and contents just like in art exhibitions. A little revolution that has immediately much success and influences other presentations over the following years.

2015 – 2018

Superstudio Group celebrates 15 years as protagonist of the international Design in Milan with the new format SUPERDESIGN SHOW, evolutionary project that replaces and incorporates the success of the “Temporary Museum for New Design” pointing out how design outdid itself, along with conventions, prejudices, categories, hierarchies, limits, boundaries and even physical laws, sometimes daring the impossible.

A large container that faces with renovated projects the present facts. On the one hand, the fascination of the Temporary Museum is preserved by entrusting some international brands with the task to explore the outer reach of creativity and narrate them in emotional paths that fascinate and surprise the visitor like a sensorial show. On the other hand, more and more opening to research, scouting, to selection of authors that experiment innovative solutions to improve our lives. Alongside with great protagonists of international design and multinational corporations, there come Start-Ups, Makers, Young Talents, Selected Objects, Art-Design, e-commerce, Fab-Lab, 3d Objects and all the latest expressions of design in a constant research and updating.

In 2017 Superdesign will extend also throughout the year in Superstudio Più’s MyOwnGallery with FUORI/FUORISALONE: PEOPLE&STORIES an exhibiting format conceived to create continuity at Superstudio among Design Week’s editions, with exhibition about design and designers once a month.
2018. Superstudio confirms itself as the most significant pole of Tortona district. The new project is called Only the Best.