“Essence of Journey”
Japanese creators send their “outside the box” designs to the world. Budbrand is the project which allow this to happen for the next generation of budding Japanese creators. More than anything, the creators themselves will be able to experience in person worldwide designs in the city of Milano and at Superdesign Shoe. The stimulation and new world outlook they gain will surely influence the future of Japanese design culture. Their goal is to work towards a better tomorrow. This year, the theme of objects is about bringing joy to “journeys” regardless of any circumstances, any situations and anytime.