CAPPELLINI PORTRAITS

Special Projects

Images inspired by immaterial architecture with light that draws spaces to advertise iconic furniture by Cappellini, only he could want them. Extremely requested art director and mouthpiece of the family company Giulio Cappellini moves with elegancy marking quality, always.
The new advertising campaign of the brand chose abstract and emotional language instead of the classic one, the life-style.
The four “portraits” photographed by Andrea Garuti in Superstudio 13’s photographic studios – with its large modular spaces perfect for interior design needs – mix art fashion and design language by placing historical successful pieces in a neon frame Dan Flavin-like, highlighting the colour trend.

In the photos: DROP by Nendo (1), LOTUS by Jasper Morrison (2), TULIP ARMCHAIR by Marcel Wanders (3), REVOLVING CABINET by Shiro Kuramata (4).