Dassault Systèmes (Francia)
“Design in the Age of Experience”
Design in the Age of Experience has a meaningful purpose beyond aesthetics and products. It must create sustainable solutions and unique consumer experiences that serve a better future. It is design for humanity, the environment and the world. It is “Design for Life“.
At the “Design in the Age of the Experience” exhibition, Dassault Systèmes will reveal an iconic installation that encapsulates the “Design For Life” concept and reacts to the increasing problem of air pollution. In a bid to tackle this environmental and social issue, Dassault Systèmes has given Kengo Kuma and Associates a challenge to create a solution-based design that maximizes the use of existing pollution neutralizing solutions.
For further information about the event programme, visit http://3ds.one/PR