Exhibitors 2016

JAGUAR (Great Britain)

“F-PACE design wrapping”

Jaguar showcased the new F-Pace, his first Crossover. The British automotive brand presented a project, in collaboration with IED Torino, where the young creatives of the design school reinterpret the concept of the car, realizing wrapping inspired by the main features of F-PACE. Projects and live performance with Wacom Cintiq will develop a real creative laboratory where the new Jaguar Crossover will play a role as protagonist.

The collaboration between Jaguar and IED for the event, confirm the relationship between the automotive brand and the design school, highlighting once again the attention of Jaguar towards young talents and the exchange of ideas and contents to get inspiration.