Exhibitors 2017

Graduate School of System Design and Management, Keio University (Japan)

“Design Beyond Awareness”


Exponential developments of Artificial Intelligence are changing people’s shopping experience. You will no longer need to search for what you want. Instead, AI will identify your intrinsic motivation and make an appropriate recommendation. Keio University presents an installation that brings you an opportunity for such a new experience. A camera captures visual information of your outfit and AI recommends you the color that would be the best fit for your clothes.

This is a simulated experience of the benefit that deep learning breakthroughs and behavioral algorithm analysis would bring about to the society. The benefit would be even greater for people with food allergy or other kinds of restriction trying to find the right food when shopping.