LG Electronics (South Korea)
There is a new generation of televisions. Not only objects that broadcast images, but design pieces which can redefine the surrounding space. Following the presentation at Ces 2019 in Las Vegas, the LG Signature Oled TV R arrives from South Korea. In addition to an extremely-high picture and sound quality, it is the first television to be defined “rollable”. A difficult concept to imagine, but very close to the idea of personalisation, nowadays in our daily contemporary routine. The 65 inches extra-thin screen is rollable inside the base and may stop at three positions: totally disappear, leave only a part for notifications or be on “full view”. In “Redefine Space”, a project designed by Foster + Partners studio, visitors may experience the reinvented way we “watch”.