SAMSUNG ELECTRONICS ITALIA (Italia)
At Superstudio Più Samsung is presenting Night&Day, an exhibition that accompanies visitors in the discovery of a new concept in TV, emblematic of Samsung’s commitment to technological innovation and its design soul, further confirmation of the importance design has always had in the company’s products. When combined, technology and aesthetics have the power to transform products into true masterpieces.
The stars of this exhibition represent the perfect marriage of technology and design. On one hand, the new SUHD 2016 TV line-up, expression of the most advanced, innovative technology, in a dark room where the darkness lights up with colours. On the other, Serif TV, designed by Ronan and Erwan Bouroullec, a celebration of minimal and avant-garde design, in a luminous space dominated by the elegance of white. Two different worlds and two different styles for a state-of-the-art entertainment experience.