Turning Pixels into Atoms

“Turning Pixels into Atoms” is an design installation conceptualized by Le Brimet, the Creative Director and co-founder of PIXOM in collaboration with Armando Alves, both founders of Werocc. The installation/exhibition marks the international debut of the brand, diving into the core of digital culture through its form, function, design processes, and aesthetics. It serves as a cornerstone in reshaping contemporary living, infusing technology with humanity, and emphasizing conscious innovation rooted in artificial intelligence, generative design, 3D printing with robots, and sustainability principles.