MATERIALS VILLAGE 5th EDITION
The 5th edition of Materials Village, the hub of Material ConneXion Italia dedicated to materials, new technologies and sustainability, is back from April 16th to the 22nd in the Superstudio Più open space, center and among the most visited locations during the Milan design week. Materials Village focuses more and more on the promotion of efficient and innovative materials, addressing a transversal public that intersects different areas: from interior design to building, from textiles to architecture. Building on last year’s success, which saw a crowd of over 135,000 visitors, Materials Village covers an area of over 1,850 square meters for this next edition, occupying the entrance of Superstudio and the entire Art Garden, a tree-lined garden that the opportunity will turn into an unpublished village.
Every year Materials Village offers an impressive set-up, but for this 5th edition it doubles it’s size, with two large installations signed respectively by Studio Marco Piva and Yona Friedman. Starting from the main entrance, visitors to the Fuorisalone will be welcomed by a scenic tower designed by architect and designer Marco Piva: a work that will showcase the primary materials that form the basis of an architectural project . Next to the tower, the circular economy theme will be evolved, once again protagonist of another excellent installation for CONAI and and the Consortia of a chain for the recycling of packaging, by Yona Friedman, famous architect-utopist, Hungarian naturalized French designer and urbanist, always involved in the world of sustainability and circular economy.
Moreover, Materials Village will host more than 20 companies connected to the world of materials and production processes, which will present avantgarde design and technological proposals in terms of aesthetics, sustainability, optimization and circular economy. A path between “little hosues” and exhibition modules where you can discover materials that open unimaginable horizons up to just a few years ago. Among the many innovations of this edition, the participation, as a partner, of excellent names such as PUMA and the MIT Design Lab, an interdisciplinary research laboratory of the Massachusetts Institute of Technology in Boston, which together present the latest innovations on research in the field of biodesign, showing a high-performance fabric that reacts differently based on the percentage of atmospheric pollution. In particular, unisex t-shirts, equipped with sensors able to detect the level of danger in the air.
The Material ConneXion Italia’s hub dedicated to materials is the perfect place for companies that want to present their most innovative products to the world of design, architecture and technology during the Design Week. This year the technologies dedicated to color will characterize a path wrought by exhibiting companies, such as manufacturers of acrylic paints, pure pigments, water colors for ceramics, fabric and glass, as well as wear-resistant paints, chemical agents and solar rays: ecological products that aim to improve the environmental impact. Improving the quality of life also passes through a thorough knowledge of materials and a culture that is consistent with the principles of sustainability.