Grado Design
Lost and Found, Norm and New
With an inclusive and inquisitive attitude, Grado Design, a Chinese company with an Italian name meaning corner, extension, chooses to explore a new order in which our cultural identity loses the selfish side and a vibrant world made of diversity becomes the center of creativity.
The project Lost and Found, Norm and New gets inspiration from China in concept and product lines but does so with a whimsical look, contaminated by the desire for inclusion and global innovation. Critical is the collaboration with independent designers and teams. “Making furniture invisible in space” is the mantra of the collection: simplicity is intentional, the silhouette is timeless, and durable use and comfort are a priority. Minimalism leads to focus on the inner self, without being distracted by appearances and insignificance.