In 1983 the journalists/publishers Flavio Lucchini and Gisella Borioli, driven by the necessity to provide the city with organized and flexible spaces to meet the needs of the fashion, communication and creative fields, decided to create Superstudio Group. With its two extensive and renowned locations – the historic photographic studios of Superstudio 13 in via Forcella 13 and the huge versatile exhibition and cultural center of Superstudio Più in via Tortona 27 – the Superstudio name has become an engaging part of the city excellences, iconic places rhyming with edginess, innovation, image and quality.
Superstudio 13 is the location where sartorial fashion shooting take place, the first and most popular studio complex equipped for any taste and need. The right location also for small exhibitions, showrooms, fashion shows and presentations. Superstudio 13, directed since its debut by Danilo Pasqua, is the privileged gathering center of photographers, art directors, editors, stylists and creatives. During these years it has become an iconic place that contributed to the growth of the fashion world, the place where the most impressive advertising campaigns are born, the most wanted personalities are portrayed, the best photographers and art directors like to work in while in Milan. 13 photo studios for any type of request, cyclo and limbo studios, daylight and modular studios with electrical walls. Equipment rentals, paper and fabric backdrops, setups.
Superstudio Più is a modern, versatile and transversal multi-location, a great space open to the city and to important international events, designed to meet the needs of the most dynamic operators and public within the fashion, art, design, communication, culture and entertainment fields, which nowadays are becoming ever more interconnected. Spacious (with a total surface of up to 10 thousand square meters), flexible, darkened or day-lighted, with spaces that can be divided or assembled, equipped with heating and air-conditioning, perfect for big events, exhibitions, conventions, fairs, fashion shows, corporate and private parties, shows, performances.
Superstudio Maxi in via Moncucco in Milan, new hub for art, design, fashion, lifestyle, innovation, culture and communication. Superstudio Maxi, the location brings more beauty, culture, innovation, vitality in the “Moncucco district” already alive with the presence of Iulm University, with the “big names” architectures installed in an exceptionally green area touched by the Lambro canal. Superstudio Maxi owes its name to its 10.000 sq.m area, including a single floor of 7.200 sq.m of covered exhibiting space with maximum capacity of 3.400 people simultaneously, the largest private exhibition space in Milan. It is the first Leed-certified location for events in Italy (world regulation for the construction of ecological buildings).