There are many communication activities that Superstudio manages during the Superdesign Show (and not only).
Here are the main ones:
- Press Office
The press office is active throughout the year and takes care of activities aimed at making the project known to national and international media. Among the activities carried out there are: organizing the press conference to present the event, launching the project through a press release, managing relationships with journalists and their requests, and updating the Press Kit based on materials provided by the exhibitors.
Superstudio has its own magazine: @AT Superstudio Magazine. Officially registered with the Ordinary Court of Milan, the magazine exists both in digital and print formats. The periodic magazine is enriched by a special issue entirely dedicated to the Superdesign Show, distributed for free to visitors of the event during Milan Design Week. The magazine also has a dedicated website, constantly updated. Thanks to the numerous articles published on www.at-superstudiomagazine.com, it is indeed possible to stay informed about everything that happens in Superstudio.
- Media partnership
Superstudio collaborates with almost 20 media outlets (both print and online, national and international) to ensure maximum visibility for its event and the participating exhibitors.
On the website www.superdesignshow.com, each exhibitor can have their press material uploaded to the “Press Area” section and enjoy a dedicated web page for their project with a brief description and a photo gallery.
- Social Media
The Superdesign Show also comes to life through its social media channels: Facebook, Instagram, and YouTube.
Superstudio sends periodic communications to its database, which has over 230,000 contacts.