GORE-TEX (Italy)
“METEOMORPHOSIS”
The aim of the METEOMORPHOSIS installation is to offer the FuoriSalone’s international public a unique visual, sensorial, and tangible experience of the essence and unparalleled characteristics of the GORE-TEX® fabric membrane such as waterproofing, breathability and air protection. Shown on two mega-screens, the videos made for the occasion replicate the various weather conditions that all human beings have to cope with every day. Through a play of lights, sounds and colours, visitors can experience and find out about a communication that entwines art and technology by interacting with two natural elements, Sun and Rain. A story of captivating sensations and colours that are also the backdrop for the Limited Edition garments and footwear displayed in the area and made by GORE-TEX® international Brand Partners