Superdesign Show


Two major events in two different locations Superstudio for Milan Design Week.

Superstudio presents an edition of rebirth and change, proposing a new format focussed on several curated themes and a glance on new horizons. Made in Italy, Human Technologies, Women in design, digital and virtual are the main topics.

Superdesign Show 2021 – September – Special Edition with R/evolution took place at Superstudio Più in via Tortona 27, the great hub that for twenty years has been representative of innovation and creativity. The new concept introduces a rethought path open to the new design that accomodates all the demands of concreteness, innovation, lightness, sustainability, inclusivity, interconnection, arised in the year after the pandemic.  12 curatorial exhibitions address topical issues such as the icons of the new millennium, female creativity, the home driven by Artificial Intelligence, new production techniques, living and working open air and others.

Superdesign Show 2021 September – Extension, with Design beyond Design, a composite multimedia and multicultural where design in its different communicative expressions (art, video, photography, performance, architecture, publishing, workshop…) was instead the occasion to discover the just finished venue Superstudio Maxi in via Moncucco, a large, elegant, technological, sustainable exhibition space that fits in the greenry of Barona district, an area that is increasingly renewing and that is also a scenery of urban regeneration projects, signed by the major studios of architecture.



AT SUPERSTUDIO PIÙ – a journey through exhibitions and surprises  


CULT&MUST 2000/2020 – the new millennium icons

The most recent and iconic pieces signed by prestigious Italian design and lifestyle brands. To mark the history of contemporary design. A contemporary “museum” that recognizes and historicizes essential and unforgettable pieces that have influenced our life. With Alcantara, Cassina, Lamborghini, Poltrona Frau, Flos and more.  Curated by Giulio Cappellini.


DONNE & DESIGN – female creativity

An extraordinary event aligned with the recognition of women’s creativity value in many fields and, in particular, in design, architecture. Women architects and designers of great depth present their latest projects in a dedicate pavilion. With the participation of Alessi and her 16 designers and the imaginative installation by Paola Navone. Curated by Silvana Annicchiarico.


OUTDOOR GENERATION – furniture with a double life

A collective exhibition that invites visitors to relax proposing solutions to live open air in a scenery designed by Basaglia Rota Nodari studio in Superstudio’s art garden. Curated by Donatela Bollani with Alberto Basaglia e Natalia Rota Nodari.


SUPERCAMPUS – study and work in total freedom

Rethink daily activities’ places, times and ways of studying, work and free time now without borders, leads to redesigning necessary spaces and tools and perhaps our own mindset. Flexible spaces, interchangeable functions: studying and work after the pandemic. Curated by Giulio Cappellini.


DISCOVERING – experiments and new technologies

A section dedicated to the wise, contemporary, thoughtful and forward-looking design.

A selection of products and installations where co-design, the meeting between designers and manufacturing companies, engineers and companies, architects and digital craftsmen, students and professors, cultural institutions and creatives generate and regenerate lively, respectful and forward-looking solutions. Curated by Fulvia Ramogida.


MATERIALLY – increasingly more sustainable and performing

Environmentally friendly materials (now a duty), healthy and intelligent (a necessity), technologically advanced and aesthetically pleasing as always. Designers, scientists, technicians and universities amaze us every day with futuristic proposals. Curated by Materially, Coordination Chiara Rodriquez and Federica Pastonesi.


1000 VASES – the thousand faces of the same idea

After Paris and after Dubai, the collection of unique pieces created by hundreds of young international designers arrives in Milan, with a dedicated book. Curated by Francesco Pirrello, art-direction Pierpaolo Pitacco.


SMART HOME – and the house decides for you

The house driven by artificial intelligence is not science fiction, it’s reality. In two independent pavilions interactive installations to discover home automation with three great international brand Haier, Hoover e Candy. Project by Bonsai Ninja.


DREAM CARS – evolution of an icon

The emotion of an iconic brand like Lamborghini awaits in the first pavilion with an interactive installation. A proof showing how design, the purity of forms combined with performance and innovation, are in the DNA of the dream car, which is renewed every time. Project by Carlo Ratti, the great architect co-author of the Italian pavilion at ExpoDubai.


HENRYTIMI – artinterior

“origine dell’originario” MMXXI, installation by artist henrytimi, pure materials to return to the original state of things, monochromatic and monomaterial elements to build objects beyond fashion, refined sensibility to design the new. Special Guest.


ART CHALLENGES – artists, exhibitions and special effects

The presentation in Milan of Oblong Contemporary Art Gallery, newly born and already a “chain” of homonymous galleries recently opened: one in Forte dei Marmi and a great one in Dubai with its international artists. It presents two exhibitions at Superstudio: the solo exhibition “Surprise! Art tells” with two works by Stefano Bombardieri, including the sculpture of a life-size elephant that flies held by a little girl and talking at phone with visitors. In addition, there will also be the group exhibition “Shapes and Freedom”, both curated by Ettore Mocchetti. In the showcase on the street, the installation “Visions” by Nava + Arosio.


A PERMANENT PERSONAL MUSEUM – art, beauty and fashion

Another surprise in preview is the opening of FlavioLucchiniArt “personal museum” in his atelier and in the space below. 1,500 square meters with the archive of hundreds works created over the years and a cultural program and non-profit initiatives to bring a group of sensitive children and categories closer to art and beauty. In the atelier the exhibition “Dialoghi tra Moda e Arte”, completed by images by Luca Gilli. In the museum the permanent collection. Curated by Gisella Borioli.


DIG/ITALY – communication beyond borders

All solutions to live or relive the event online starting from Italy, from Milan. Talks with the protagonists in live web, virtual theatre, private-room for Btob meetings by appointment or in streaming, broadband for all, digital presentation of the book DESIGN SUPER SHOW, online press conference and presentation, digital updated in real time, etc. Coordination by Superstudio Events.


AT SUPERSTUDIO MAXI – design becomes action, amazement and thought 



Luca Gilli – Phase transitions – Superstudio Maxi, the construction site of ideas.

The re-birth of Superstudio Maxi from an abandoned steel factory to a spectacular new exhibition center through the abstraction of its photographic language. Courtesy Paola Sosio Contemporary Art.

VIDEO 1: Giovanni Gastel – Unespected works 1982/2020.

videophotographic exhibition in tribute to the great photographer and poet who has recently passed away. The research work and the special relationship that tied him to the couple Lucchini-Borioli since the beginning of his career. Editing by Giuseppe Biancofiore.



Flavio Lucchini – Sculptures in Barona.

Artist, art-director, editor, architect, entrepreneur and founder of Superstudio. He made Divine, the great golden sculpture symbolizing beauty and creativity at the entrance of Superstudio Maxi.

The elegant Ghost, exaggerated clothes from which the body seems to fly away, and the Dolls, newpop artworks that speak of youth and bring cheerfulness, are also his creations.



NeoDesign – by Leonardo Talarico.

A completely personal debut. Pure lines, rigorous aesthetics and innovation.

AntiDesign – by Gianni Arnaudo.

The original Mee-Thing cartoon-sofas. By Gugliermetto-Experience.

PopDesign by Diego, Guido Gugliermetto and Franco Mello.

Irreverent seats (including a maxi-cork of champagne to celebrate Superstudio Maxi).By Gugliermetto-Experience.

PandemicDesign – by Luca Gnizio

An essential environment, a table, a painting, a lamp, where nature rebels and asks to live its normality. Symbolic furniture created with the recycling of industrial waste, of which Gnizio is a specialist.

VIDEO 2: Storie di Cose. Project curated by IULM University.

A contest between design students to tell common objects and icons in an original way with a short film.



Rays of Lightby Adriana Lohmann and Giò Colonna Romano

The bright infinite waterfall with new Slim lamps by Slide For Life.

Paperthinksby Daniele Papuli.

Paper sculptures or design objects? Sinuous shapes and fragile material become something more in the hands of the artist. Installazione esclusiva e video. Simultaneously to Scultografie, a site specific exhibition at Assab One (via Privata Assab 1, Milano, from 4 September to 16 October).

ArchLights – by Anita Morvillo

An installation of bright figures made with a steel wire fabric, evoking the lines of illusory skyscrapers.



VIDEO 3: Un (architetto) italiano a… Architect-Tour led by Laura Ragazzola for Matrix4Design.

4 short films of about an hour to know LOT-EK studios with Ada Tolla and Giuseppe Lignano, BIG – Bjarke Ingels Group with Enea Michelesio, GG-loop with Giacomo Garziano and SNØHETTA with Tommaso Maserati.

Aphorisms – The thoughts of great architects that help build a better world scattered throughout the exhibition hall.



BodyInSign. Project by Susanna Beltrami, DanceHaus Academy and Hip Hop Department.

A site specific and long durational performance, video dance and talks by 40 performers who for 5 hours do not stop and interact with space, opening up different techniques, languages and knowledge. On the 5/6/9 September.

Superpoesia – by Ivan, street poet. Ivan is a renowed artist belonging to the art scene of Milan, who has his own ArtAkademy in Barona district. He dedicated a poem to the birth of Superstudio Maxi that is meant to be read and listened.



Talks, presentations, videos, short films in the cinema and conference little hall on the first floor.

Show schedule in progress.

1) In collaboration with IULM: A.I. (Artificial Intelligence) workshop 2) Presentation contest Storie di Cose, short films telling the story of the object made by design students 3) Final award ceremony, with the award of the prizes made available to IULM. First prize 3,000€, second and third prize 1,000 €

4) Outsider, streaming meetings with out-of-choir creatives.

5) La Moda in Altro Modo, movie of about an hour. Videostory on fashion and fashion publishing through the work of Flavio Lucchini, from the 60s to today, with the participation of Oliviero Toscani, Giovanni Gastel and many other testimonials.

6) Un (architetto) italiano a…, by Matrix4Design

7) Zone 6 changes with us, video photos from the early 900 to 2020 about the changes that occured in Tortona district with the contribution of Superstudio.

8) All Crazy About Rice. Press conference of the non-profit association Itaca to launch the next fundraising event for teenagers and young people with mental health problems (September 8th).

9) Presentation of the book, DESIGN SUPER SHOW 2000/2020, by Gisella Borioli

10) Divine. A large golden sculpture becomes a symbol of Superstudio Maxi and the rebirth of Barona district. Video of the installation in work-in-progress.





For You

Lounge Areas. 5 lounges designed by Paola Navone, Marcel Wanders, Karim Rashid, Marc Sadler, Lorenza Bozzoli by Slide Design available for moments of meeting, reading, relax. Dividers with art prints by NC Design group.

Supershopping in Love. Special charity sale of design objects that speaks of love and friendship.

With the participation of Slide Design, Gugliermetto-Experience, NC Design Group and others. In favor of the non-profit association Itaca.

Food&Beverage. Contemporary food and bar service from Temakinho truck in the outdoor area.

Design-Assistant. IULM students will inform visitors about the installation in the hall and will accompany them on Superstudio Maxi’s visit.

Book-shop. The book DESIGN SUPER SHOW 2000/2021, the catalogue 1000 VASES and other publications edited by Superstudio on sale.

Design is… on the facade at the entrance of the hall, the manifesto of design beyond the object, printed by WallPepper Group.