PNA – Pietra Naturale Autentica
WE ARE NATURE
The concept of the installation by PNA – Pietra Naturale Autentica, a business network created to respond to the demands for the defense and promotion of stone products and to protect the competitiveness of Authentically Natural Stone, its values, and its innumerable possibilities of use – emphasizes the analogy between the uniqueness of individual stones and the human body: each one in its diversity is unrepeatable and not replicable. The installation, curated by Natascia Bascherini and Federica Ghinoi of Danae Project, presents an essential aesthetic. The protagonist element is the led wall cube positioned in the center of the exhibition space, on which the different emotional and scientific themes alternate. Around it are positioned ten seats made by partner companies with different stones that allow the visitor to check the infinite variety of colors and textures that nature offers us. A mirrored corridor within the space allows visitors to enjoy an immersive experience.