HAPPY ENCOUNTER

Design: between new visions and comparisons

What is the relationship between design and emotions? What role do materials play in innovation?
Can the future of design be foreseen?

A rich schedule of talks during the Superdesign Show 2025 week awaits in the Happy Encounter area, at the heart of Central Point, for anyone wishing to learn more, enrich their knowledge, and actively engage in exchanges with an open dialogue and comparison perspective.

CALENDAR OF TALKS

Tuesday 8 April

WOHL HUTTE
Afterglow
3:00 - 4:00 pm

Beauty lies in fleeting moments. “We want to show that happiness is not something constant, but a series of moments that can inspire and uplift us.”

Speaker
Kenzo Terada
Superstudio
25 years of design. Evolution and Involution.
A new beginning
4:30 - 5:00 pm

“Design Super Show”: a journey that has changed design and its representation. What awaits us now?

Speaker
Gisella Borioli
Progetto CMR
Architecture and happiness: Designing for
People’s Well-being
5:00 - 5:30 pm

Architecture as a tool that improves people’s lives: Massimo Roj discusses the central role of the architect in creating spaces that generate happiness.

Speakers
Gisella Borioli &
Massimo Roj
Michele Pompilio
The art of doing things well
6:15 - 6:45 pm

The entrepreneur and designer will explain his vision of a new humanism that rediscovers the value of the soul’s well-being and gives meaning to the uncertain times in which we live.

Speaker
Michele Pompilio
Letright
A Pioneer Leading the Outdoor Furniture Industry Towards Sustainable Innovation
7:00 - 8:00 pm

The founder of Letright Industrial Corp. Ltd, Ren Li, will describe its work that revolutionized the way we live outdoors through sustainable innovation, allowing us to enjoy nature all year-round.

Speaker
Ren Li

Wednesday 9 April

Hsiang Han Hsu
Process
3:00 - 3:30 pm

The Taipei-based designer will share his vision of design and how materials can be interpreted and transformed into artistic and creative objects.

Speaker
Hsiang Han Hsu
Lapilli & FoodDesignStories
Geometrical Essences: Wood Sustainability
4:00 - 5:00 pm

In this talk, the three speakers will discuss from different perspectives how contemporary design integrates innovation and tradition through a conscious use of materials.

Speakers
Giorgio Caporaso, Marco Miglio of Villegiardini and curator Caterina Misuraca
Niklas Jacob
Colour Emotion
6:00 - 7:00 pm

The Danish designer and lecturer Niklas Jacob and the designer Linda Marchetti talk about the importance of colour in design, when it comes to emotional, functional and environmental aspects.

Speakers
Niklas Jacob &
Linda Marchetti

Thursday 10th April

ICFF & Superstudio
Good Design and Architecture create Happiness
2:00 - 3:00 pm

Design and architecture have to create spaces of well-being and harmony. A dialogue between designers, academics and professionals about the role of education in shaping design that responds to the deepest needs of humanity.

Speakers
Moderated by
Giulio Cappellini
Matteo Agati, Odile Hainaut, Niklas Jacob, Sergio Nava, Caterina Rivadossi and Laura Vella
Matrix4Design
Stories of Women, Design, Domestic Spaces, and Other (Impossible) Worlds
6:00 - 7:30 pm

Four prominent women in the cultural scene will investigate the reasons why the female gender has been excluded from the world of design. How can things be changed?

Speakers
Curated by
Laura Ragazzola
Michela Bassanelli, Gisella Bassanini, Gisella Borioli and Valeria Palumbo

Friday 11th April

ADJ STYLE
Synesthesia in design
3:00 - 4:00 pm

The CEO of ADJ Style will explore how colors, materials, scents, and shapes can evoke multisensory sensations and enrich user experiences.

Speakers
Ekaterina Borovkova
& Gian Paolo Venier

Would you like to discover the new frontiers of design?

Register now to attend!

Visitor

From 7th to 13st April 2025
REGISTER NOW

Press

From 6th to 13st April 2025
REGISTER NOW

Would you like to discover the new frontiers of design?

Register now to attend!

Visitor

From 7th to 13st April 2025

Press

From 6th to 13st April 2025