In today’s increasingly chaotic context, lacking that “order” capable of restoring serenity and well-being, is it still possible to talk about happiness? In our opinion, yes.
With all its meanings, implications, limits, achievements, challenges, and visions, HAPPINESS is the theme Superdesign Show has chosen to shape the 2025 edition. Far from a simple interpretation, this word embodies the innate drive of every human being and the goal we should strive for to create a better world.
HAPPINESS AS A DRIVER OF IDEAS
Be inspired by the words that will shape the 2025 concept and get ready to bring this year’s theme to life in your own way.
DIRECTION. Happiness is one of humanity’s strongest aspirations, reflected in products, projects, materials, and research that can and should bring a sense of serenity.Happiness thus becomes a goal to pursue, not just a wish.
CHALLENGE. The enormous challenge where design plays a key role in reshaping domestic, work, and leisure spaces, as well as all the places we inhabit both indoors and outdoors, reflecting the new rituals and habits of a world that needs to be rebuilt.
VISION. The diversity, inclusion, and range of visions that come together in the pursuit of a fairer world. These perspectives fuel a creative process, leading to solutions that aim to improve the lives of all.
Curious to dive into all the details of this year’s concept?