In a world marked by uncertainties and change, can design be a tool for happiness?
Superdesign Show 2025 answers with a bold and visionary edition, celebrating 25 years of innovation and bringing designers and creatives from all over the world to Milan.
This year, HAPPINESS is not just a concept but a challenge—calling on designers, companies, and visionaries to translate happiness into shapes, materials, and immersive experiences.
An exclusive exhibition celebrating 18 major brands and the creatives who have shaped the history of the Superdesign Show, featuring a selection of iconic pieces and timeless innovations.
THE INDEPENDENT
PAVILIONS
Innovation and experimentation at the highest level
Two large spaces dedicated to research and technology, where design merges with digital interaction, sustainability, and new frontiers of sensory experience.
ORCHESTRA OF VOICES:
THE COLLECTIVES
International design between tradition and innovation
A journey through different cultures and visions, with four unique projects exploring the relationship between materials, sustainability, and contemporary creativity.
A MOSAIC OF
HAPPY PROJECTS
Boundless creativity between art and design
14 experimental installations, new expressive languages, and research projects that redefine the future of living spaces and everyday life.
BEYOND THE
BOUNDARIES OF ART
The meeting point of design, art, and experimentation
Two extraordinary presences that blend aesthetics and concept, featuring works that challenge the boundaries between visual arts, architecture, and contemporary design.